MoCast Won Bronze Medal of ¡®Roifestival Product and Solution¡¯

On the evening of 14th November, the 5th Roifestival Award Ceremony attracting greater industry attention opened in Shanghai. MoCast, as the first rich media ad product used in iPad platform in the domestic, won Bronze Medal of ¡®Roifestival Product and Solution¡¯ by its own creation and innovation.

Roifestival, as the first award focusing on ROI and one of the biggest and best marketing events for the domestic, aims to commend the case studies of low investment and high effect. It totally received 2894 entries from 452 companies, and the nomination rate actually was only 18% that had fallen for five consecutive years. MoCast as the winner demonstrated hdtMobile¡¯s leading technology and integrated marketing planning.

MoCast used in iPad platform is launched by hdtMobile which is the part of HDT Holdings Group, and collaborates with 200 main portals and vertical media to achieve the different audience groups. It provides the lower serving cost for advertisers and the effect and flexibility of ad serving to achieve the high ROI by some serving optimisation technologies such as media category positioning, time positioning and geographical positioning.

On the morning of the 5th Roifestival¡ªGlobal Creative Summit, there were the elite in the industry including famous international 4A advertising companies (such as ZenithOptimedia, FCB, OMD and Ogilvy), big media companies (such as Sina, 163 and ifeng) and famous stars (such as Xiaoming Huang, Qing Hai, Haiquan Hu) to discuss the integrated concepts of entertainment, creation and communication.

[Event Photos]

MoCast won Bronze Medal of ¡®Roifestival Product and Solution¡¯

Left to right: Yan Qiang (Dupty Manager of 163), Xiaoming Huang (Famous Star), Yu Lan (Famous Fashion Designer), New photographer No.223 and Chao Gao (General Manager of 163 Sales Operation Dept)

Left to right: Tong Su (CEO of Hylinkad), Yang Zhang, Meng Zhang, Shupeng Yang, and Qing Hai dicussed ¡®microfilm¡¯s past and present¡¯