DIDI Taxi & Fans from Weibo--Michael Tang talks about the Charm of Mobile Marketing
2013-09-18
¡®When I used the app named DIDI Taxi to call a taxi, the taxi driver added my Weibo and became my faithful fan. This is the charm of mobile marketing.¡¯ September 13th,      China Creative Communication International Award was hold in Hangzhou. Michael Tang, President of hdtMEDIA was invited to give a speech about the charm of mobile marketing. Michael used his own experience to express his opinions.
 
Brand and creativity were both important. One fifth people from hdtMEDIA mainly focus on creativity. Advertisers sometimes would have high demands, Michael appealed that we should give them enough time to think and produce. Michael also showed the first rich media ad ¡®Hero¡¯ and a video about kinds of demo made by hdtMEDIA, these all attracted the audiences a lot.
 
After the speech, Michael attended the round-table discussion about ¡®How to improve the Creativity in Digital Marketing¡¯. Michael thought when talking about marketing, we should combine the traditional one and digital one. Only one platform could not do the full communication, the same to creativity and technology.