hdtMEDIA Swept Five Awards in the 5th Tiger Roar China Classical Communications Awards
2014-06-06
On July 5th, the 8th China AD Trend Forum, and the awarding ceremony of the 5th Tiger Roar China Classical Communications Awards were held in Nanjing. hdtMEDIA and its cases swept five awards, including: the third prize of network service and e-products category, outstanding case of motors and transportation category, outstanding case of beverage (including wines) category, outstanding contribution advertiser of the year and best motivation award of the year.
 
Since its establishment, proceeding from customers¡¯ demand, hdtMEDIA has launched customer-oriented digital ads and optimized advertising tools by combining the application of digital technology and data. Greater ROI is realized through hdtMEDIA¡¯s digital ads performance analysis and ad platform optimization in an effort to help advertisers, their agencies and network media in evaluating and perfecting the results of digital ads effectively. The positive influence hdtMEDIA has been bringing to the marketing industry won us the Best Motivation of the Year.
 
We won the Third Prize of the Network Service and E-products Category for our multi-screen marketing case----¡°214 Chinese Valentine's Day Speak out Your love¡±. We took the chance of the meeting of valentine¡¯s day and new year¡¯s day which happens very nineteen years to explain our good wishes for ¡°perfect destiny¡± by extending four themed activities¡ª¡°left hand holding love, right hand holding kinship¡±, ¡°get together on 2.14¡±, ¡°love 3600 seconds more¡± and ¡° I love you love you love me¡±¡ª using double-screen interactivity.
 
Another case of ¡°Red Bull: your power is beyond your imagination¡± won the Outstanding Case of Beverage (including wines) Category. The highlight of this case is that users can use the camera to shoot a photo ¡°together¡± with national badminton athletes, have interesting interaction with TVC, and share it by one click to social media platforms.
 
The case of ¡°Ford Carnival: speed competition over the city, create your record!¡± won Outstanding Prize of Motors and Transportation Category. The highlight of this case is that the ad can be shared on WeChat via double-screen interactive games which provoked sharing craze and brought in innovative rich media performance.
 
In the Tiger Roar China Classical Communications Awards of this year, Red Bull, recommended by hdtMEDIA, was awarded Outstanding Contribution Advertiser of the Year because of its positive brand image. Red Bull, a popular functional drink brand, has been persistently supportive to prestigious sporting events over the years. The philosophy of Red Bull --- ¡°your power is beyond your imagination¡± is fully displayed in its support for professional sporting, e-sports or massive sporting activities, etc.
 
The Tiger Roar China Classical Communications Awards presented a galaxy of classical works. The event was a truly entertaining and heartfelt one with happy songs, and dances. Here, we wish to offer our congratulations to all award winners, and pay our tribute to judges of the Tiger Roar China Classical Communications Awards!
 
¡¾event photos¡¿

hdtMEDIA won the Best Motivation Award of the Year
 hdtMEDIA representative (fourth from the left) receiving the award
Red Bull won the Outstanding Contribution Advertiser of the Year
Red Bull representative (fifth from the left) receiving the award
Honoring judges of the Tiger Roar Awards