hdtMEDIA¡¯s Campaign Was Honored the Innovative Mobile Award of TopDigital 2014.
2014-09-16
The year of 2014 has witnessed the explosive development of mobile Internet. The strong mobile wave is an inevitable trend of globalization into which many new technologies have added more and more innovations and spotlights to the brands marketing on mobile Internet.
 
China TopDigital World 2014 was held in Shanghai on Sep. 16. This event took ¡°Digital Brands and Innovative Pattern¡± as its theme and discussed innovative technologies and products, brand creations, marketing with new media among other issues. At the ceremony of China Digital Innovation Award of TopDigital 2014, an outstanding campaign of hdtMEDIA, Bank of Communications: the Most Popular Friday won the Digital Innovative Mobile Award.
 
In the early spring of 2014, BOC presented the Most Popular Friday activity by brilliantly grasping urbanites¡¯ complex about Friday and making full use of mobile Internet platforms. This brand marketing aims to spread its promotion information and enhance the popularity of e-BOC. A creative point of this activity is to highlight users¡¯ Friday complex and make the Most Popular Friday their habit. In the campaign, hdtMEDIA attracts users to hit the banner of ¡°100 yuan Free Phone Charges Every Week¡±, enter the mobile landing page made by BOC, read the promotion information of the Most Popular Friday and download the calendar. After entering the phone number, users can install the promotion calendar into the calendar app of his/her phone. Every Thursday, he/she will be reminded of the specifics about the promotions of the next day. This campaign fully ensures the participation of interested users and attraction for new comers at the same time.
 
As an authoritative award in the fields of digital economy and Internet, China Digital Innovation Award of TopDigital Awards aims to reward companies and brands that have made great contributions to digital innovation and brand creation.

 
Event photo
 

The hdtMEDIA representative (first on the left) received the award.